TRANSPORTATION DESIGN 3 | SPRING 2018 
Brief: Design a B segment vehicle. Deliverables include a 1/5 scale two tone painted clay model as well as digital renderings of three different views. 
Tools used: Adobe Photoshop, Adobe Illustrator, Autodesk Alias, 3D printer, automotive clay, Copic Sketch markers, automotive paint, Prismacolor Veritin pencils, pen and paper.
I chose to design a small Renault SUV with off road capabilities and features to compete against similar vehicles such as the Jeep Renegade and Fiat Panda 4x4.
The vehicle is targeted toward 20-30 year olds who live in the Pacific Northwest and enjoy going into the wilderness for weekend adventures. I selected the words "Rugged" and "Joyful" to represent how this vehicle would fit in with the Renault design language.
From the onset I wanted the vehicle's design and shape to reflect its off road capabilities. From this goal I came up with the idea of the vehicle's rear end having a "backpack". Once I decided on the shape I explored different uses for the backpack, whether it would simply be for aesthetic purposes or actually have a function. I also explored how different parts of the car, such as the wheels, could have non-traditional uses.
The backpack became a tailgate that can be either lowered down or swung open like a door. Inside would be a space to pack supplies in, and when lowered as a tailgate a tent can be attached in order to create more interior space. The vehicle is powered by a standard internal combustion engine with electric motors to help give the vehicle AWD capabilities. The wheels have a central hubcap that can be removed and used either as a light or a road flare in case of emergency.
MODELING PROCESS
Similar to the process behind modeling the Citroen, the clay model was used to help sketch ideas along with using paper. However, the timeline was shorter since the model had to be painted. I also made the wheels by first creating a model out of wood and carving it on a lathe. Using that original I created a silicone mold which was then used to form the final wheels using quick cast. The central hubs were 3D printed and then primered, painted, and clearcoated the same way the vehicle was.
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